Think globally, drink locally!    

  Accueil -> Multimédia -> Etiquette -> Article précédent suivant   imprimer envoyer détacher  
Billy Beer Can
Don’t waste your money!

Is any of that junk in your attic worth some money? How do you sort the trash from the treasure? CBS News Saturday Morning continues its series with collectibles expert Tony Hyman.

This time, Hyman says you may not be richer than you think. Classified ads across America offer Billy Beer by the can or six-pack, asking up to $600 a can. Should you buy it? Hyman says, "No." Billy Beer appeared in the mid-70s, an attempt to capitalize on President Carter’s flamboyant beer-drinking brother Billy. It was a good idea gone awry, in part because the beer was downright undrinkable. As one not-so-kind critic said, "Pour it back in the horse it came from."

Why do people think it’s worth so much to collectors? There was a flurry of publicity when, insiders claim, clever promoters suckered the news media into covering the sale of a single can for $600. Then, they sent representatives into liquor stores offering Billy Beer at $500 a case. They knew retailers didn’t have the beer in stock. "It was all just a scheme to generate interest," says Hyman.

If you have a six-pack, full or empty, the cans are what experts call "squashers," good only for recycling their aluminum content. Hyman warns that the same is true of JR Beer, named for the character on the television series Dallas.

This is the Billy Beer can. No, it is NOT rare. There were Millions of cases sold by 4 different breweries in the late 1970s. The lowest estimate of the number of Billy Beer cans made is 2 BILLION. As a result, it is worth about 25 cents at most and then only if it is in very good shape, and if you can find a collector who actually needs one. It is not worth more if it is still full or if it is "air filled." The same lack of any value is true of World’s Fair Beer, JR. Beer, MASH Beer, Bicentennial cans, Hudepohl Bengals and Reds cans, etc.

How Did This Urban Myth Begin?

Why do many people think this can is rare and valuable? Unfortunately in the late 1970s a fastback artist took out ads in a paper in Chicago offering to sell Billy Beer cans for the outrageous sum of $1,000 a six-pack. He then was able to advertise his cans as a "bargain" at "only" $200 per six-pack or so. Since then, Billy Beer has become an ’urban legend’ and the BCCA (Beer Can Collectors of America) have been fighting this rumor ever since.

Warning: someone has been apparently been ’shill bidding’ on Billy Beers on Ebay lately to drive the prices up. This is a scam and several knowledgeable collectors have asked Ebay to investigate the possibility of fraud.

CBS News - 23 November 2003
L’étiquette intelligente s’affiche au Salon de la logistique
Gov’t mulls new rule for alcohol labels
Multi-Color Supplies Labatt a Shrink Sleeve Label for the World’s First Insulated Beer Can
Klinskoye bottle label history
Sergeant Pepper artist designs beer label for Capital of Culture
Labatt sacrifie ses étiquettes
L’identité visuelle des marques varie selon les médias
Miller Brewing Company Names Multi-Color "Supplier of the Year"
Beer mats give safety messages
State: No No No! to Santa beer label
Can Collectors Coming to KANsas City for CANvention
Deux firmes américaines proposent de la bière en bouteille d’aluminium
Beer can couture
Beer in Aluminum Bottles on the Way
Heineken passe à la boîte de forme
Pressure builds on SABMiller as aluminium prices hit beer can costs
Tuto de la semaine : comment refroidir des bières en 1 min
La canette de bière, victime de la consigne obligatoire en Allemagne
Heineken introduces slim can for light beer
Beer on the wall
L’homme aux 5.730 brunes blondes et rousses
Les « tégestophiles », des collectionneurs d’un genre particulier
Beer memorabilia collectors trade wares
Beer tap handles go artsy for marketing
Les timbres monnaie
Fire damages restaurant - but rare beer steins are rescued
      sommaire | haut de page | à propos | résumé