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Aladdin Beverage and Patagonia Brewery Launch Marketing Campaign in Stores Throughout U.S

Aladdin Beverage is pleased to announce that the Patagonia Brewery has begun a sales, marketing and point-of-purchase (POP) campaign in the U.S. The Argentinean brewery will support its campaign by supplying in-store signs, posters and graphics to commercial distributors and tabletop beer tents, coasters and banners to bars and restaurants serving alcoholic beverages.

The POP campaign is an effective tool to increase sales. It can be influenced by the product’s package design, shelf location, and price. During this campaign, the Patagonia Brewery will offer two types of beer: the Blond Ale and the Negra Intensa.

The Patagonia Blond Ale, a product of the Patagonia Brewery, has been introduced around the world. U.S. demand for it is strong, based on previous popularity and recent lack of availability. Its smooth taste, exotic packaging and marketing materials make for stunning displays in stores, bars and restaurants.

Patagonia Negra Intensa, the newest of the Patagonia brews, gives Aladdin its first South American dark beer and expands Aladdin’s reach into a wider segment of consumers. Patagonia Negra Intensa can be compared in style to Negra Modelo, Mexico’s top selling dark beer, which sold 3.2 million cases in the U.S. in 2006. Patagonia Negra Intensa’s flavor originates from dark-roasted, pure malted special barleys with a cross of sweet and bitter flavors.

"Our customers recognize, appreciate and enjoy quality import beers and Aladdin Beverage has always taken the business of beer very seriously. In fact, we are on a mission to find and import the world’s finest handcrafted beers and ales," stated Ted O’Connor, CEO and President of Aladdin Beverage.

The Patagonia Brewery recently applied for organic classification for all of its products, and Aladdin Beverage is its exclusive U.S. importer. Established in 1884, it is the oldest brewery in Argentina. Its beers are brewed with all natural ingredients, with no additives or preservatives, in strict accordance with an old law dictated by Bavarian Duke William IV, which stated that beer is to be brewed only with pure malted barley, hops, yeast, and water.

For more information about the Patagonia Brewery, please visit www.cervezapatagonia.com.

About Aladdin Beverage

Headquartered in New York City, Aladdin is a leading fine craft beer and ale importer serving the North American markets. Aladdin’s goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments. For more information, visit the Company’s Web site.

Forward-looking statements in this report are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. We wish to advise readers that actual results may differ substantially from such forward-looking statements. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements, including, but not limited to, the following: our ability to meet our cash and working capital needs, our ability to successfully market our product, and other risks detailed in our periodic report filings with the Securities and Exchange Commission.

Marketwire - 18 June 2008
 
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