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Cameroon : Les Brasseries Du Cameroun to Celebrate 60th Anniversary

Created on February 9, 1948, ’Societé Anonyme des Brasseries du Cemeroun’, SABC, known commonly as Les Brasseries du Cameroun, will later on this year celebrate its 60th anniversary.

An affiliate of ’Brasseries et Glacieres Internationale’, BGI, of ’Groupe CASTEL’, Brasseries du Cameroun has lined up a series of attractive projects and activities, to, with the Cameroonian population, celebrate the anniversary in such grand style that will linger in memory for quite some time to come.

At a press conference held in Akwa Palace Hotel, Douala recently, the Chief Communications Officer at the headquarters of Brasseries du Cameroun, Hélene Kenmegne, made an elaborate presentation of the road so far travelled by the company in its 60 years of existence before declaring that the brewing company has been growing in leaps and bounds.

Today, for example, the brewery counts a total of five factories in the country, for the production of beer and soft drinks. The company also counts a total of five agencies which include one at Ombe in the Southwest Province, as well as a total of 28 Distribution Centres spread across the entire national territory.

Furthermore, Brasseries du Cameroun today has as many as four enterprises affiliated to it, like ’Société des Eaux Minerales du Cameroun’, SEMC, in Mungo Division, which produces the reputable mineral water, Tangui.

Brasseries du Cameroun and its four affiliated enterprises, today has a workforce of over 2000, ranking it among one of the highest employers in the country’s private sector.

The Chief Communication Officer in her disclosed that Brasseries du Cameroun will, throughout 2008, carry out a series of exceptional or special activities, meant at reinforcing the company’s relationship with its various partners.

The company will thus be using the special activities to thank in particular its consumers, clients, and partners, as it clocks 60 years with a very positive record or balance sheet. Mrs Kenmegne explained that the anniversary activities will be spread out in many domains like education, health and entertainment. There will be a lot of charity or humanitarian work by the company.

To be more specific, Brasseries du Cameroun will for example in 2008, offer dozens of scholarships to meritorious students. The media will not be left out of the 60th anniversary celebrations package, as the company also plans to organise a seminar for the media.

Indisputable Leader

This leading Cameroonian brewery boasts a wide variety of beers and soft drinks like ’33 Export’ and the various ’Tops’, which are sold both in the local and foreign markets.

The General Manager of Les Brasseries du Cameroun, André Siaka, who took questions at the recent press conference, noted with pride that the company is the indisputable leader in the country’s brewery sector.

Siaka stated that Les Brasseries du Cameroun occupies over 70 % of the beer and over 85 % of the soft drinks market, in Cameroon. The annual turnover of the company has risen to well over FCFA 167 billion. He disclosed that Brasseries du Cameroun contributes several billions of francs CFA to the state coffers, each and every year.

Interestingly still, the General Manager who stressed that the company cares a lot about the health of the population, asserted that the company advises people to exercise moderation in their drinking. He reiterated the company’s caution, especially against any one driving when drunk or simply after heavy consumption of alcohol.

As for the quality of the water the company uses for its products, Siaka was very much assuring that he had no iota of doubt that the quality meets up with the standard recommended by the World Health Organisation, WHO. He, however, cautioned the population that the company cannot guarantee the quality of water which some boys like the case in Douala , fetch from external taps at the company’s factory.

He explained that while the quality of the water which the said boys and other members of the public fetch from the brewery is of high quality, the company does not take responsibility for the way the boys handle the said water thereafter.

The General Manager also insisted that Les Brasseries du Cameroun does not unscrupulously engage in the pollution of the environment, noting that the company attaches a lot of importance to the protection of the environment. Reason he said, why the brewery takes all necessary measures to avoid environmental pollution, during production and its other activities.

Joe Dinga Pefok

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