Think globally, drink locally!    
           
 
Brèves 
Brèves 
Brèves 
Brèves 
 

  Accueil -> Multimédia -> Publicité -> Article précédent suivant   imprimer envoyer détacher  
   
Starcom, Mindshare, Carat Pursue $300 Mil. Miller Media

New York WPP Group’s MindShare, Aegis Group’s Carat, and possibly one undisclosed shop are challenging incumbent Starcom for Miller Brewing’s estimated $300 million U.S. media buying and planning account, sources said.

The potential fourth contender handles business that could be viewed as a conflict and may withdraw or be disqualified by Miller, per sources.

The client confirmed that proposal requests have gone out to select agencies, but declined to identify them or say how many contenders would be included. Agency executives either could not be reached or declined comment. The client is expected to meet with shops early next week.

Roth Associates, a New York-based consultancy, is managing the review.

"As part of general practice we are conducting a review of our media agencies," a Miller representative said. "We periodically review all of our agencies in line with our best practice approach."

Internally, the review is being led by Bob Brennan, who is director of strategic projects and a former Starcom executive, and Dave Genel, the company’s media director.

Publicis Groupe’s Starcom, which has held the business for about nine years, could not be reached for comment.

Miller spent $300 million on ads in 2004 and $250 million through the first 10 months of last year, according to Nielsen Monitor-Plus.

Creative roster shops include WPP Group’s Young & Rubicam and Ogilvy & Mather, MDC Partners’ Crispin Porter + Bogusky, IPG’s The Martin Agency and independent Mother.

Miller Brewing was purchased by South African Breweries in 2002, creating SABMiller, the world’s No. 3 brewer. In the U.S., Miller is No. 2 behind Anheuser-Busch.

Miller brands, in addition to its eponymous labels, include Meister Brau, Milwaukee’s Best, Red Dog, Sharp’s and Olde English 800.

Steve McClellan and Andrew McMains

Adweek - 20 January 2006
 
Miller beer president steps down
Le Parti Bleue ouvre le bal
Festival de Cannes
Miller plans major push for Pilsener Urquell
2 Remain in $300 Mil. Miller Media Pitch
Le St-Hub fait sa pub au gala de l’Adisq
Sex, bière et "Table Dancing"
Le Web 2.0 fait brander les médias
Le Québec au Super Bowl
Les bières et vins sans alcool peuvent-il rivaliser ?
Bagmaker Barters for Beer
Miller High Life Commercials May Become TV Show
Border quit over beer-sponsor conflict
Amsterdam solidaire de Paris...
Super Bowl ads cutting the sleaze
Beer ads rule in 2007 Adbowl
Vodka Giant to Be Privatized in ’05
Olivier Bemel, le défenseur de la bière camerounaise
Big Brewers Gut Ad Spend, Sell More Beer
Pour Heineken, chaque cible mérite un site
InBev n’est plus le leader mondial de la bière
Aid is not the only answer
SABMiller May Say Profit Gained on Rand, Low-Carbohydrate Beer
Big Brew-Haha! The Battle Of The Beers
Miller Brewery Funds Gay Sadomasochistic Orgy on San Francisco Streets
SABMiller China JV sees ’06 sales jump
JSE mixed as update knocks SABMiller
SABMiller : bénéfice avant impôt et exceptionnels 1S03/04 +67% à 801 M USD
SABMiller to Expand Peru Brewery by 20 Percent to Meet Demand
176m yuan deal for CRE venture
 
 
      sommaire | haut de page | à propos | résumé